A year’s beginning is the most ambitious of times for teams and businesses — lots of reflection, planning, strategizing, revamping approaches, right? To get you off to a good start, we have listed ...

Brooks Bell, an agency dedicated to conversion rate optimization and personalization, has overhauled its illuminate experimentation program management software and made it available for free.

GetHookd has announced an AI-powered ad testing platform that compresses competitive analysis and A/B testing timelines from ...

Less than a quarter of marketers are satisfied with the conversion rates they achieve today. Peter Jobes shows the many ways how A/B and multivariate testing can open a window of conversion ...