Repetition is used in advertising as a way to keep a brand or product in the forefront of consumer's minds. Repetition can build brand familiarity, but it can also lead to consumer fatigue, where ...

These advertising lies became accepted as fact for decades, from doctor-approved cigarettes to diamond engagement rings.

Unless you're selling coveted rolls of jumbo toilet paper during a supply shortage, your product isn't likely to sell itself without advertising. When used strategically, company advertisements spark ...

Microsoft Advertising on Friday released an agentic commerce blueprint to guide businesses, retailers, and developers into the massive shift when AI agents make purchases on behalf of humans.

AI has become a powerful tool for Alphabet and Meta to optimize ads to the right viewers.

You probably remember this moment. It was April 2018, the peak of the Cambridge Analytica scandal, and Mark Zuckerberg was testifying before an angry Congress. Republican senator Orrin Hatch, then 84 ...

Netflix launched its cheaper, ad-supported option in late 2022. Its growth is starting to contribute to overall revenue. Co-CEO Greg Peters said during the company's fourth-quarter earnings call this ...

Sexism in advertising has been around as long as the industry has. We all know the classic 1950s commercial featuring idealized gender stereotypes where men wear suits heading off to work and women ...

Co-Founder and CEO of Popular Pays. While working at a top ad agency, I noticed that our traditional processes of creating and getting advertising to market didn’t translate well with the modern ...

InterMedia Advertising has been named a finalist across five categories in the 2026 AdExchanger Awards for three ...

From billboards to posters, adverts are everywhere and can be an eyesore for anyone – but for communities they target the most, they’re also a public health risk. On a Saturday morning in July, a ...