If you have any involvement with public-facing websites, you need to know about search engine optimization (SEO) — the practice and process of affecting search engine results. SEO can be disgustingly ...

Sorry kids, but SEO isn’t what it used to be. It’s time to bury the old idea of “optimization” and start thinking about what we really do: train search engines. In this brave new world of generative ...

For many people Google is search — they’ve simply never considered an alternative. But there are plenty of search engines other than Google, offering benefits such as increased privacy, environmental ...

In Part 1 of this series, I posted a search engine optimization (SEO) checklist that every IT shop should follow, no matter what your size or industry. The technical part of that was called “Clean up ...