Two very different reasons why I appreciate living in Ann Arbor popped up recently. One concerned the announcement of winners of the Guggenheim Fellowship. This year's competition drew nearly 3,000 ...

Scientists have identified the brain networks that work together when people generate creative scientific ideas, according to a new study published in Psychology of Aesthetics, Creativity, and the ...

Most of us are fascinated by creativity. New ideas in science and art are often hugely exciting – and, paradoxically, sometimes seemingly “obvious” once they’ve arrived. But how can that be? Many ...

Business leaders should adopt concepts like problem finding, rather than problem solving, to help teams be more creative. In some business situations, the need for creativity is obvious: research and ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...

Experiential marketing is a promotional strategy that involves creating an interactive experience to get customers talking about your product. It’s a unique take on attracting customers, as it relies ...