The highest hurdle for most businesses in adopting GA4 will be adapting to the new model and becoming familiarized with the “cookie-less” future. With Universal Analytics (UA) in its final year of ...

John Readman is the CEO of ASK BOSCO, which gives online retailers and marketing agencies the power of AI predictive marketing analytics. July 1, 2024, will mark a pivotal day in the world of data ...

If you had a chance to read previous guides we’ve published on Google Analytics 4 (GA4), you probably know that it is not a plug-and-play analytics tool like Universal Analytics was. There is a lot of ...

Google Analytics 4 now allows exporting user data to BigQuery. The data includes audience membership, predictive metrics, and last active timestamps. Exporting user data enables better analysis, ...

14.2 million websites have already adopted Google Analytics 4 (GA4). But why? Because Google calls it their next-generation measurement solution, as it moves beyond page views and sessions to show how ...

Earlier this spring, Google announced that its flagship analytics platform, Google Analytics, will be transitioning from Universal Analytics (UA) to Google Analytics 4 (GA4). Beginning July of 2023, ...