Communication is at the heart of marketing. Without a solid strategy for your internal communication, your team members are ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 6 hours 31 min ago By Ad Age Staff - 10 hours 48 min ago By Ewan Larkin - 11 hours 7 min ago By Parker Herren - 12 hours 6 min ago ...

Plus: Can AI-Generated Works Be Copyrighted? Falling Consumer Confidence Translates To Less Spending, NIL Payments In New Spotlight, Kate Spade Partners With Equii ...

Today’s CMO is more data-driven, digital and customer-focused than ever. As a leader, you must understand your organization’s ...

AI is no longer an experiment in the CMO’s toolkit. It is now becoming the foundation for modern marketing transformation. As customer expectations climb and operational complexity grows, ...

Right now, as technology changes daily, chief marketing officers face exceptional levels of change and uncertainty. But it’s not for the first time (or the last). During the COVID-19 pandemic, nearly ...

As measles cases rise across the United States, clinical leaders must ensure their organizations have the clinical protocols, workforce training, and infection-control infrastructure needed to rapidly ...

Same executive board, different roles. Historically, that’s been how CIOs and CMOs work and operate across a company. But as we close out 2024, this siloed approach must come to an end. For brands to ...

Modern businesses are increasingly turning to fractional CMOs as a practical alternative to traditional executive hiring. These leaders charge lower rates per hour, giving you access to marketing ...

With pressure mounting, there are positive signs that CMOs are taking their AI strategies to the next level – identifying clear-cut goals and high-impact use cases, looking to agencies to support ...

Experienced CMOs understand that the most valuable signals appear in more subtle behaviors throughout the process.