The tie-up will allow advertisers globally to access video and display inventory across the audio streaming platform’s desktop and mobile app. Digital audio consumption remains a huge business, with ...

Programmatic audio is a tough sell. Advertisers find it challenging to vet audio inventory at scale, which means most digital audio campaigns – particularly in the podcast market – are conducted via ...

The programmatic advertising industry is built on speed and automation, with campaigns launching in milliseconds and billions ...

CTV exists in a strange middle territory, borrowing the emotional scale of broadcast television and the data infrastructure ...

The curation craze has taken over open-web auctions – and now it’s coming for programmatic direct deals. Curation is a “great way” to shift net new ad dollars away from the walled gardens and toward ...

Over the past few years, you’ll probably have heard the same message a lot: ‘next year is the year programmatic becomes mainstream’. But we’re firmly past that stage now – programmatic is here, and it ...

Spending on programmatic ads in the UK is getting closer than ever to smashing the £1 billion mark, now accounting for nearly half of all display ads. By 2018 it is estimated that around 70-80% of ...

In her latest feature, ExchangeWire columnist Shirley Marschall looks at the similarities between the rise of AI and the heralding of programmatic advertising. Is history just repeating? AI isn’t just ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

While programmatic video, social, and programmatic display will see increased investment in the next 12 months in APAC region—and spend on traditional channels like radio, print and out-of-home (OOH) ...

In advertising land, every year has to be the “year of something,” but, despite widespread industry expectations, 2017 will not be the year of programmatic TV. Although eMarketer predicts it will ...