Perceptual mapping is a graphical technique allowing you to plot competitor brands and identify holes where new products can profitably be developed. Consumer perceptions of products are the input ...

Market researchers use perceptual mapping to compare products (and potential products) based on the perceptions of customers. The purpose of a perceptual map is to identify the images that consumers ...

Perceptual maps are the only way to understand what your position is in the market and how the market views you vs. your competitors. In fact, if you don't have a perceptual map, in essence you're ...