For established consumer brands, product launches represent tentpole opportunities for growth. Whether you’re focused on driving sales, building brand awareness, or customer acquisition, a new, ...

Launching a new device, like a much-anticipated smartphone, is a massive undertaking. While many consumers see stylish marketing and ad campaigns in the months and weeks leading up to the launch date, ...

Even the most well-funded, insight-driven product launches can hit a wall once shoppers reach the shelf. A lack of coordination in marketing and visibility, such as launching marketing before the ...

Forbes contributors publish independent expert analyses and insights. We set an example for a better future via education and research. Launching new products is never a straight line—it’s a ...

Learn best practices to write compelling product launch press releases—and view curated real-world examples published by Business Wire clients. Tips for How to Write a Great Product Launch Press ...

The rules and regulations around launching food products and ingredients vary from market to market. But one general rule holds true: at some point, you will need to prove your product meets various ...