If you scroll through Threads and think the only thing that could make the experience more enjoyable is video ads, I have some excellent news for you. Meta announced at IAB NewFronts, an industry event for social media companies and advertisers, that it ...

Performance marketing lives in a world of relentless optimization. Every element—landing page design, copy, imagery, calls-to-action, targeting parameters—i

YouTube announced this week the rollout of “Thumbnail Test & Compare,” a new tool for creators to see which thumbnail performs the best. The feature first launched to select creators last year but is now widely available. When creators publish a new ...

If you don’t know it already, YouTube enables creators to see video insights that tell them how well their content is performing. Not only can they see the ...

YouTube's title A/B testing is now rolling out globally to all creators with access to advanced features. Creators can test up to three titles, thumbnails, or title-thumbnail combinations. Tests run for up to two weeks, with results determined by watch time.

YouTube is preparing to roll out a new thumbnail testing feature to creators, which means you’ll probably notice thumbnails on videos changing more often. Thumbnails are the first way in which a creator can advertise a video on YouTube and, often ...

Livestreaming service Twitch, which is owned by Amazon, announced at its annual TwitchCon event earlier this year that it would move into the vertical video space. Now those initial alpha tests have gone live with a few streamers, according to findings ...