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Sprite doubles down on street cred to win over Gen Z
Sprite returns to street culture roots with new global platform spanning music, basketball, live experiences, and product innovation.
The NBA and Coca‑Cola announced Sprite will once again serve as the league’s “Official Global Soft Drink Partner.” ...
To engage Gen Z, “It’s That Fresh” includes global partnerships across music, basketball, food, fashion and street culture.
If you missed it last time, now's your chance.
Minnesota Timberwolves guard Anthony Edwards is really excited that Sprite and the NBA have come together once again.
Starry held the title effectively since its launch in 2023 while Sprite has stayed active in basketball culture, including ...
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