Later this month, Meta will provide click-through attribution reporting that better aligns with tools like Google Analytics, ...

The company's 2025 measured media spending is estimated at $54 million by agency research firm COMvergence. The remit includes media planning and buying, measurement and audience development.

Consumers aren’t paying less attention to marketing messages. They are becoming far more selective about what deserves their ...

The collaboration establishes a new standard for performance-driven audience marketing through generative AI, as more ...

With its cheapest iPhone and laptop ever, the tech giant is making a calculated move into a contracting market.

Data from a new TVB study backs that up. The study found that linear broadcast TV (including networks and local stations), ...

The push may come from the end result - making $800 million in TV ad revenue in one day. That's more than many cable TV ...

Leagas Delaney has created two executive creative director roles, filled by Neil Clarke and Jay Phillips. They report to ...

HR-payroll-IT platform Deel is debuting a new global AI-generated creative campaign from SuperBloom House. The campaign ...

"While CTV and streaming platforms have advanced audience targeting, consumers may not always recognize or feel the benefits, ...

Generated." There were other great choices for today's "3.0," but 68% of you will have to keep reading to find out.

News Corp. has signed a deal with Meta that will allow the parent company of Facebook and Instagram’s to scrape News Corp’s U.S. and U.K. content to train its artificial-intelligence products. The ...