The new voice lets Alexa drop profanities, pile on the sarcasm, and generally speak her truth. I kind of…liked it?

SEATTLE, Washington — Users of Amazon’s virtual assistant will soon be able to interact with Alexa in new ways after the company on Thursday introduced customizable personality styles designed to ...

However, further investigation discovered this is not Amazon’s version of something like Grok’s adult AI companions. The AI ...

A Texas mother removed her Amazon Alexa device from her home after the AI assistant asked her four-year-old daughter what she was wearing.

If you have an Amazon Echo or Echo Dot, you probably already know you can ask it to make a grocery list, give a weather forecast, or ponder the meaning of life. What you might not realize is that you ...

Cheaper and better, what's not to love?

Anna Behrend is a self-taught data journalist who has found in data-driven reporting and visualization a way to combine her academic background in science with her creative interests.

After launching three Alexa Plus personality styles last month, Amazon on Thursday introduced a fourth option, Sassy. The new Sassy style joins the existing lineup of Brief, Chill and Sweet. Changing ...

Amazon has expanded its Alexa Plus personality styles with a new “Sassy” option. The chili pepper icon hints at this Alexa’s “unfiltered personality,” but don’t worry, Amazon is keeping the spice mild ...