Strategic partnership makes AMC’s popular and critically acclaimed content accessible to buyers through a single access pointNEW YORK, April 15, 2026 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the ...

Instead of static auctions where the highest bid wins, you have intelligent agents negotiating in real time based on ...

DCO is more than a trend—it is here to stay, as modern users require advanced personalization, and advertisers should meet ...

Brkthru, a fast-growing media and marketing services company known for its performance-driven and customer-focused approach, today announced the acquisition of Gigawatt, a Milwaukee, Wisconsin-based ...

In other words, a telecom-based data clean room provides a privacy-first alternative to third-party cookies, device IDs, or ...

Programmatic was meant to fix media buying. It made it faster, easier to scale and easier to optimize. It also made the ...

Paramount Skydance’s newly-installed chief revenue officer takes his role into the public sphere this week as the media ...

Commitment to a channel becomes a liability the moment you stop asking whether the same dollar would perform better elsewhere ...

As Delphin Varghese highlights, the future of advertising lies in blending data with creativity rather than choosing one over ...

Attention is a physical experience, and the channels that respect that reality will always command deeper engagement.

European TV has never been an easy market for buying or selling advertising. That is why RTL Group is focusing on a total ...